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nike air max 180 ultramarine (31st Jul 19 at 7:28am UTC)
nike air max 180 ultramarine
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nike trainers black mens The Nike Air Max 180, first released in 1991 is coming back for the first time in years in this OG colourway. At the time Nike put a lot of effort into promoting it’s release with a big budget advertising campaign, working with top filmmakers and artists.

nike trainers womens grey They felt they had something to shout about as the shoe featured an entirely new use of their air cushioning technology, featuring the most air yet. To emphasise this expansion they incorporated a translucent section in the outsole to give a 180 degree view of the interior workings. The look of the shoe and the iconic branding, which perfectly fitted graphic trends of the era, were designed by the Air Max godfather Tinker Hatfield and fellow Nike legend Bruce Kilgore.

nike air max trainers white Its name, Nike Air Max 180, came precisely from this Air Max unit, which was visible at a full 180º. With a few modifications, this unit was also later applied to the basketball shoes of Charles Barkley and David Robinson.

nike air max 180 ultramarine The Air Max 180 was the first shoe to feature 180 degrees of visible Air cushioning. This was brought to life by bonding the bold urethane outsole to the Air unit, marking the first time Nike Air would literally hit the streets with each step.

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